Sample Cover Letter Sales The cover letter is considered the primary document because it is the very first thing that the employer sees. In the same manner it is the very first information document that the employer reads. It is thus pertinent that the cover letter is written in a brief, concise and very convincing manner so that the employer will be encouraged either to read more about the applicant or to call him for an interview.
Sample Cover Letter Sales A sales letter is a very important part of selling goods and services. A cover letter works in the same way that a sales letter does. It gives an aura of marketability to the job applicant and this characteristic can get him that opportunity to be interviewed.